OUR STORY
Architecting Legacy in the Vanguard of Music
In the dynamic nexus of global music, where artistic vision converges with strategic execution, High Music Inc. was established. Founded in 2020 under the forward-thinking leadership of President and CEO Danyer A. Martinez, we emerged not merely as a record label, but as a meticulously architected ecosystem—a Domus Potens Musicae, a powerful house of music—singularly dedicated to the empowerment of artists and the construction of enduring legacies.
Our foundational principle is an immutable belief in the transcendent power of music—its unparalleled capacity to unite cultures, ignite inspiration, and drive substantive positive change across the globe. This conviction underpins every partnership we forge, every strategy we deploy, every release we champion.
We operate beyond the pursuit of fleeting trends, focusing instead on the cultivation of sustainable, impactful careers. We provide our artists with the essential resources, strategic guidance, and unwavering institutional support required to realize their full creative and commercial potential—thereby securing their indelible mark on the world stage.
Sophisticated. Bold. Authentic.
These are not mere adjectives; they constitute the operational pillars of High Music Inc.
Our Sophistication is evident in the uncompromising standards of excellence applied to our A&R, production, and marketing endeavors. It is reflected in our insightful navigation of the intricate global music landscape and our strategic foresight in anticipating industry evolution. We execute with precision, ensuring every facet of an artist’s brand development achieves world-class distinction.
We are Bold in our vision and ambition. We consistently challenge conventional paradigms, push creative and commercial boundaries, and venture into untapped market territories. Our objective of global leadership is not a distant hope but a trajectory actively pursued through innovative strategies, a keen focus on identifying and nurturing emergent talent across diverse niches, and a vertically integrated business model engineered for exponential growth and market penetration.
Above all, our Authenticity defines our interactions. It is manifest in our operational transparency, our demonstrably artist-centric philosophy, and our steadfast dedication to fostering genuine, long-term alliances. Our communication is precise, articulate, and devoid of superfluous jargon—focusing instead on compelling narratives that resonate with intellectual depth and emotional intelligence.
We champion the unique brilliance of each artist, fostering an environment built on mutual trust, collaborative synergy, and profound respect.
At High Music Inc., we offer more than distribution; we provide a clearly defined pathway to global recognition. We pledge an unwavering commitment to protecting and amplifying our artists’ unique creative visions, equipping them with the infrastructure necessary for sustained, impactful careers.
To our valued partners and investors, we guarantee operational transparency, optimized efficiency, and substantial returns on investment—driven by rigorous strategic planning, cutting-edge marketing frameworks, and the meticulous cultivation of exceptional, world-class talent.
We are engaged in more than business development.
We are architecting a legacy.
We are High Music Inc.
TEAMS
Danyer A. Martinez
Founder, President & Chief Executive Officer
A visionary architect of musical futures and the foundational force behind High Music Inc., Danyer A. Martinez serves as President and Chief Executive Officer. Possessing an innate passion for music coupled with demonstrable acumen in navigating the complexities of the global industry, Mr. Martinez established the company with a clear mandate: to redefine artist empowerment and catalyze transformative change within the music business landscape. His strategic foresight and extensive network of senior-level industry relationships have proven pivotal in driving the company's significant early trajectory and market positioning. Mr. Martinez's leadership philosophy is deeply rooted in the principle of Domus Potens Musicae, cultivating an environment that prioritizes artistic integrity and fosters collaborative, long-term value creation.
His concurrent founding of Black Box Productions exemplifies his commitment to vertical integration, providing comprehensive, in-house capabilities that further distinguish High Music Inc. within the competitive sphere.
Jennifer Martinez
Business Manager & Executive Producer
Jennifer Martinez holds the critical roles of Business Manager and Executive Producer, bringing a formidable background in high-stakes film production and sophisticated project management to High Music Inc. Her proven expertise in orchestrating complex, multi-faceted projects, optimizing team synergy, and ensuring rigorous executional efficiency is integral to the success of the company's vertically integrated operational model. Ms. Martinez possesses a keen understanding of the nuanced requirements of artistic endeavors, consistently demonstrating an unwavering commitment to quality and fidelity to the artist's vision.
Her portfolio includes impactful collaborations with globally recognized artists and premier brands such as Karol G, Damian Marley, and J Balvin, underscoring her capacity to deliver exceptional, world-class productions that powerfully resonate with target audiences and elevate brand stature.
Roberto Otero
Director of Photography
Roberto Otero functions as the Director of Photography, a consummate master of visual narrative whose cinematic sensibility transforms artistic concepts into compelling, emotionally resonant imagery. Mr. Otero brings an elite level of expertise, honed through extensive collaborations on highbudget music video productions for international chart-topping artists including Anuel AA, Bad Bunny, and Drake.
His proven ability lies in capturing the authentic essence of the artist while constructing visually breathtaking works that adhere to the most exacting global standards of cinematographic excellence. Mr. Otero's profound dedication to his craft and meticulous attention to every compositional detail ensure that each visual project undertaken by High Music Inc. achieves unparalleled impact and artistic distinction.
Raydel Madera
Creative Director
As Creative Director, Raydel Madera provides pivotal multidisciplinary expertise in post-production, serving as a cornerstone of High Music Inc. sophisticated creative workflow. His advanced proficiency spans the critical domains of editing, color grading, and photography, competencies validated by prestigious accolades including two Lucas Prize awards, signifying mastery in visual and auditory refinement.
Mr. Madera possesses a distinguished ability to meticulously transform raw creative assets into polished, market-ready products that meet the highest international benchmarks for professional quality and aesthetic impact. His role is indispensable in ensuring the final output aligns seamlessly with the strategic branding and artistic integrity central to High Music Inc. operational philosophy.
Marcos Duran
Stylist & Image Consultant
Marcos Duran contributes essential expertise as Stylist and Image Consultant, leveraging extensive experience cultivated within the upper echelons of the international fashion and music industries. Having shaped the visual narratives for globally renowned artists such as J Balvin and Maluma, Mr. Duran demonstrates an exceptional understanding of contemporary image construction and strategic brand alignment.
His ability to conceptualize and execute unique, compelling visual identities is a critical asset in elevating High Music Inc. artists' market presence and cultural resonance.
Mr. Duran's portfolio, featuring collaborations with prominent talent like Feid, Manuel Turizo, and influential brands including MISBHV, showcases his mastery in crafting iconic aesthetics that significantly amplify artist visibility and brand equity.
Frank Palacios {FrankPal}
A&R / Record Executive
Frank Palacios, known professionally as FrankPal, serves as A&R and Record Executive, bringing the invaluable perspective of a highly accomplished artist, DJ, and music producer to High Music Inc. Based in Miami, he is widely recognized as a pivotal figure in the evolution of the Cubaton genre and a key influencer within the contemporary Latin music landscape. A recipient of prestigious Latin Grammy, Latin Billboard, and Latin AMA awards, FrankPal's impact on the industry is substantial and well-documented. His exceptional talent encompasses production, composition, and mixing, evidenced by his work with leading Cuban urban music groups including Los 4, Gente de Zona, Chacal, Osmani Garcia, Jacob Forever, and El Chulo.
For five years, FrankPal held a prominent position as musical producer and director for the influential group Gente de Zona, facilitating collaborations with international superstars such as Pitbull, Enrique Iglesias, Jen Carlos Canela, Natti Natasha, and Elvis Crespo. His signature ability to fuse Caribbean rhythms with contemporary urban sensibilities has captivated global audiences, establishing him as a leading innovator. FrankPal's unwavering passion for musical excellence and deep industry insight make him a vital asset in identifying, nurturing, and strategically guiding the next generation of talent for High Music Inc.